Microsoft is incorporating Nvidia’s GeForce Now service into its Xbox game store pages, giving users the option to choose between Xbox Cloud Gaming and GeForce Now when viewing game listings online.

Previously, Microsoft only offered its Xbox Cloud Gaming service for cloud gameplay. The addition of GeForce Now is unexpected. Currently, the “play with cloud” button for GeForce Now isn’t active, so it’s unclear if it will link to GeForce Now’s homepage or directly launch games on the service. Nvidia’s GeForce Now RTX 4080 tier is notable for its low latency, even surpassing an Xbox Series X on a 60Hz TV.

This is fantastic news and exactly the kind of integrations Xbox should be providing its user base. Its consumer friendly, and presumably costs Microsoft very little. If they can make Xbox the platform that other services are built on top of they may see a return to growth, the lack of which has been the cause of so much uncertainty in the games industry of late.

Direct from the Xbox Blog

Xbox has partnered with NVIDIA GeForce NOW and Boosteroid to bring first-party titles to more players. If you own any of the supported Xbox games on Steam and have an account to either streaming service, you can play your game in the cloud from anywhere. Just make sure that you link your Steam account to either NVIDIA GeForce NOW or Boosteroid.

If you own any of the supported games on the Microsoft Store or have a valid Game Pass subscription, you can stream those titles on NVIDIA GeForce NOW by signing in with your Microsoft account.

You can find more about how the integration works here